Meet Mónica Salazar

Hi, I'm Monica Salazar. I help financial institutions earn the trust of their Hispanic customers and workforce, starting with the first session.

I've lived in Ecuador, Brazil, Japan and the US, and I've started over more than once, including the US, where my first job was as a server at Chick-fil-A.

Here's what I've learned watching people try to connect across cultures: the barrier is almost never knowledge, but FEAR.

Watch two  kids meet at a playground. They don't study each other's cultures first. They play, and the understanding shows up on its own. Adults have the same ability,  but most have buried it under the fear of getting it wrong. My work takes that fear away to foster initial connection and getting things done.

I specialize where trust is hardest to earn: money. I've spent over a decade coaching people on how they relate to money, and I've learned that trust is the "make it or break it" of a financial or business relationship.

If your growth depends on Hispanic customers or employees, let's talk.